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Program of the 7th Đà Lạt Flower Festival - 2017


 PLAN
To organize the 7th Đà Lạt Flower Festival - 2017
( Promulgated under Plan Ref. No 4625/KH-UB by Lâm Đồng People’s Committee on 19/7/2017).


I. FESTIVE THEME, DURATION, SPACE
1. Theme: " Đà Lạt Flowers - miracle from the good earth".
2. Duration: 05 days, from 23/12/2017 through 27/12/2017.
3. Festive space: Đà Lạt city, Bảo Lộc city and several localities within Lâm Đồng province.

II. CONTENT, PROGRAM OF THE  7th ĐÀ LẠT FLOWER FESTIVAL - 2017
1. Main programs: (15 programs)

1.1. Opening ceremony.
- Time: 8:00p.m., 23/12/2017 (Saturday).
- Venue: Lâm Viên Square - Đà Lạt city.
- Guidance Unit: Lâm Đồng People’s Committee.

1.2. Đà Lạt Wine Gala – Artistic performance “Love for the Cold Land”.

a) Dalat Wine Gala program:
- Time: Starting at 8:00 p.m., 24/12/2017.
- Venue: Hòa Bình Square, Ward 1, Đà Lạt city.
- Implementing unit: Lâm Đồng Foods Joint-stock Company.

b) Art performance “ A glimpse of Da Lat”.
- Time: Starting at 8:00 p.m., 25/12/2017.
- Venue: Đà Lạt Flower Park.
- Governing unit: Culture, Sports & Tourism Department.
- Implementing unit: Lâm Đồng Cultural Center.


1.3. Áo dài-Silk fashion night – the 7th Dalat Flower Festival –2017.
- Time: from 7:30 p.m. through 9:00 p.m., 26/12/2017.
- Venue: Đà Lạt Palace hotel lobby.
- Implementing Unit: Thanh Niên Media Corporation.

1.4. Fashion art program "Charming Việt Nam" (Tickets available for attendees).

  Theme:A cheerful winter day”.

- Time: Starting at 8:00 p.m., 24/12/2017.
- Venue: Lâm Viên Square - Đà Lạt city. 

- Prersiding & Implementing Unit: Thanh Niên Media Corporation.

1.5. Gala night “Đà Lạt –miracle from the good earth”.
- Time: Starting from 8:00 p.m., 26/12/2017.
- Venue: Outdoor stage, Lâm Đồng Children’s House
- Presiding Unit: Provincial Department of Industry & Trade.

1.6. Concert performance combined with the closing ceremony, recapitulating the 7th Đà Lạt Flower Festival - 2017.
- Time: Starting from 7:00 p.m., 27/12/2017.
- Venue: Lâm Viên Square - Đà Lạt city.
- Presiding Unit: Provincial Department of Industry & Trade.

1.7. Floral arrangement space.
- Duration: From 23/12/2017 through 27/12/2017 (05 days).
- Venue: Around Xuân Hương lake, Lê Đại Hành flower-lined street, Ông Đạo bridge, Trần Hưng Đạo Park, flower villages (Đà Lạt city) and enterprises, flower gardens, tourist resorts, roads, parks, traffic islands and residential areas....
- Implementing Unit: Đà Lạt Flower Association.

1.8. International exhibition and display of flowers and bonsais, 2017.
- Duration: From 23/12/2017 through 02/01/2018 (11 days).
- Venue: Đà Lạt Flower Park.
- Presiding & Implementing Unit: Đà Lạt Urban Services Joint-Stock Company.

1.9. Flower Festival Dalat 2017 Trade Fair
- Duration: From 22/12/2017 through 28/12/2018 (7 days), opening ceremony at 8:00 a.m.. Friday, 22/12/2017.
- Venue: Zone A Trần Quốc Toản Park, Đà Lạt city (or Đức Trọng district Culture & Sports Center).
- Implementing Unit: Provincial Trade, Investment & Tourism Promotion Center.

1.10. Đà Lạt Vegetables – Flowers Fair; Đà Lạt Flower Festival 2017 hi-tech agriculture exhibition.
- Duration: from 23/12/2017 through 02/01/2018, opening ceremony at 8:00 a.m., 23/12/2017.
- Venue: Đà Lạt Urban cultural Park (Golf Valley).
- Implementing Unit: Department of Agriculture & Rural Development, Đà Lạt Economic Division.

1.11 Đà Lạt, Lâm Đồng Tea- Coffee - Wine and Specialties street.
- Duration: Duration: From 22/12/2017 through 02/01/2018 (12 days). Opening ceremony at 9:00 a.m. Friday, 22/12/2017.
- Venue: Hồ Tùng Mậu street(Xuân Hương Park section), Đà Lạt city.
- Presiding Unit: Provincial Trade, Investment & Tourism Promotion Center.

1.12. Seminar on Investment, Trade and Tourism Promotion in Lâm Đồng province.
- Time: half day, starting from 8:00 a.m., 26/12/2017.
- Venue: SwissBell Hotel–SAM Resort, Tuyền Lâm.
- Presiding Unit: Lâm Đồng Trade, Investment & Tourism Promotion Center.

1.13. Seminar on Đà Lạt city development plan
- Time: half day, starting from 8:00 a.m., 27/12/2017.
Venue: SwissBell Hotel–SAM Resort, Tuyền Lâm.
- Prersiding Unit: Provincial Construction Department.

1.14. Program of “Silk – Tea” gala night.
- Time: Starting from 8:00 p.m., 25/12/2017.
- Venue: 28/3 Square, Bảo Lộc city.
- Prersiding Unit: Bảo Lộc City People’s Committee.

1.15. “Tea fragrance – Silk Beauty” Fair, Exhibition.
- Duration: From 23/12/2017 through 27/12/2017 (05 days).
- Venue: Bảo Lộc Culture & Sports Center.
- Presiding Unit: Bảo Lộc City People’s Committee.

2. Supporting programs: 

2.1. Space of Art photography, painting, pyrogravure, flower photography and calligraphy.
- Duration: From 23/12/2017 through 27/12/2017 (05 days), opening ceremony at 3:00 p.m., 23/12/2017.
- Venue: Xuân Hương Park, Đà Lạt city.
- Presiding & Implementing Unit: Information & Communication Department, Literature & Arts Association, Phương Nam Culture Joint-Stock Company

2.2. Exhibition of Central Highlands – Central Coastal Artistic Photography.
- Duration: from 23/12/2017 through 27/12/2017 (05 days).
- Venue: Lâm Viên Quare Fountain, Đà Lạt
- Implementing Unit: Provincial Culture Center (Provincial Culture, Sports & Tourism Department).

2.3. Film Week to welcome the  7th Đà Lạt Flower Festival.
- Duration: From 21/12/2017 through 27/12/2017.
- Venue: Public space in Đà Lạt city and Bảo Lộc city.
- Implementing Unit: Film-releasing & Screening Center (Culture, Sports & Tourism Department).

2.4. Golf Tournament award to welcome the  7th Đà Lạt Flower Festival.
- Duration: 01 day, opening ceremony at 6:00 a.m., Sunday 24/12/2017.
- Venue : Đà Lạt Palace Golf Course.
- Implementing Unit: Hoàng Gia ĐL Joint-Stock Company, Lâm Đồng Golf Club.

2.5. Flower arrangement contest "Đà Lạt - Flower Festival city".
- Duration: 01 day, opening ceremony at 08: 00 a.m., 25/12/2017.
- Venue: Fountain area - Lâm Viên Square, Đà Lạt city.
- Implementing Unit: Đà Lạt Labour Union.

2.6. Flower decoration contest and flower bike parade.
- Duration: half day, opening ceremony at 8:00 a.m., 26/12/2017.
- Venue: Small stage area (in front of the flower-bud block) - Lâm Viên Square, Đà Lạt city.
- Implementing Unit: Đà Lạt Youth Unit.

2.7. Roller – skating Race and performance.
- Duration: half day, opening ceremony at 8:00 a.m., 27/12/2017.
- Venue: Fountain area - Lâm Viên Square, Đà Lạt city.
- Implementing Unit: Đà Lạt Youth Union.

2.8. Traditional Korean Art performance
- Time: 8: 00 p.m., 26/12/2017.
- Venue: In front of 3/ 4 theatre, Đà Lạt ( or Đà Lạt Flower Park).
- Implementing Unit: Cheon La National Music Company, South Korea.
- Coordinating Unit: Culture, Sports & Tourism Department.


2. 9. Seminar on the development of Silk industry.
- Time: 2:00p.m., 26/12/2017.
- Venue: Viseri Hotel, Bảo Lộc.
- Implementing Unit: Việt Nam Mulberry & Silk Association, Bảo Lộc People’s Committee.

2.10. Seminar on the development of Tea industry
- Time: 8:00 a.m., 26/12/2017.
- Venue: Viseri Hotel, Bảo Lộc; Bảo Lộc People’s Committee.

2.11. Bảo adventure travel”.
- Duration: From 23/12/2017 through 27/12/2017.
- Venue: Tâm Châu Tea Farm, Hằng Sơn Điền Tea Company Ltd , Phước Lạc private Tea company Ltd, Việt Nam Mulberry & Silkworm Joint Stock Company,VietSilk… within Bảo Lộc city.
- Implementing Unit: Bảo Lộc City People’s Committee.

2.12. B’LaoTea street.
- Duration: From 23/12/2017 through 27/12/2017 (05 days).
- Venue: Tea street, Lộc Tiến ward, Bảo Lộc city.
- Implementing Unit: B’Lao Tea Club and Tea Enterprises.

2.13 "Golden Hand – Young Tea Bud” Tea-plucking contest
- Date: 23/12/2017.
- Venue: Tâm Châu Tea farm, Bảo Lộc city.
- Implementing Unit: Bảo Lộc Farmers’ Association.

2.14. Festive day (Flashmob) “Rhythms of the young city”.
- Date: Morning of 23/12/2017.
- Venue: 28/3 Square, Bảo Lộc city.
- Implementing Unit: Bảo Lộc Youth Union

2.15 .Singing performance “Bay cao tiếng hát B’Lao (B’Lao singing fly high)”.
- Duration: 02 days: 25, 26/12/2017;
- Venue: Bảo Lộc Culture & Sports Center.
- Implementing Unit: Bảo Lộc Culture – Sports Center.

2.16. Art photography exhibition “Bảo Lộc new day”.
- Duration: from 23/12/2017 through 27/12/2017.
- Venue: Park opposite Bảo Lộc People’s Committee.
Additionally, there are 14 programs and other activities organized bylocal branches and localities during the Flower Festival.
- Implementing Unit: Bảo Lộc Culture – Sports Center.

3. Other programs 

3.1. Flower space, miniature landscapes in districts
3.2. Organizing the "Green - Clean – Beautiful Environment" Contest


-Implementing unit: Vietnam Fatherland Front Committee, Đà Lạt;

3.3. Đà Lạt Pink Grass Festive Season
- Duration: 11 days, from 24/11/2017 through 03/12/2017.
- Theme: Đà Lạt –Pink Grassland.
-Venue: Pink foxtail grass hill (ward 7, Đà Lạt, Lát village, Lạc Dương district)
-Implementing unit: Provincial Cultural Center (Culture, Sports & Tourism Department).

3.4. Festival of youth dance groups “Đà Lạt rhythmic melodies”
-Duration: November, December 2017.
-Venue: Provincial Culture & Labor House (or Provincial Children’s House)
-Implementing unit: Đà Lạt Youth Union.

3.5. 5th singing contest festival, Đà Lạt City – 2017.
-Duration: November, December 2017.
- Venue: Provincial Culture & Labor House (or Provincial Children’s House)
--Implementing unit: Đà Lạt Culture – Sports Center.

3.6. Painting competition “ I love Đà Lạt – the city of a thousand flowers”.
-Duration: 01 day, held in November 2017.
-Venue: Provincial Youth Cultural Center.
-Implementing unit: Đà Lạt Youth Union.

3.7. Make a musical DVD named “Love for the Cold Land”
-- Theme: “A glimpse of Đà Lạt”.
- Content: Number of release: 1,000 DVD and 500 USB.
-Implementing unit: Provincial Cultural Center (Culture, Sports & Tourism Department).

3.8. Response programs of enterprises, tourist businesses.
-Governing unit: Culture, Sports & Tourism Department

3.9. Electing, introducing "High-quality shopping mall", "Green label", "High-tech agricultural tourism spot",

-Duration: From June 2017 through November 2017.
-Implementing unit: Đà Lạt Culture & Information Division.

3.10. Street parade to promote tea and silk culture week.
-Duration: 02 days, 23, 24/12/2017.
-Venue: Bảo Lộc city.
-Implementing unit: Bảo Lộc Culture & Information Division.

3.11. Painting competition “B’Lao – my homeland”.
-Duration: 01 day, opening at 08:00 a.m., 24/12/2017.
-Venue: Park opposite Bảo Lộc City People’s Committee.
-Implementing unit: Bảo Lộc Children’s House.

3.12. Tea villages Football award.
-Duration: 04 days (from 24/12/2017 – 27/12/2017)
-Venue: Bảo Lộc Culture – Sports Center.
-Implementing unit: Bảo Lộc Culture – Sports Center.

3.13. Urban renovation program - Đà Lạt city.
-Duration: Regularly implement in 2017, complete prior to 20/12/2017.
-Venue: Đà Lạt city.
-Governing unit: Đà Lạt City People’s Committee.

3.14. Sports motor parade in response to the 7th Da Lat Flower Festival, 2017
- Duration: 23, 24, 25/12/2017.
- Venue: Đà Lạt, Bảo Lộc, National Road 20.
- Governing Unit: Bảo Lộc People’s Committee.
- Implementing Units: Bảo Lộc Sports motor club, Harley Davidson club –Hồ Chí Minh City.

3.15. Da Lat Food & Beverages street stall Space:
- Duration: From 23/12/2017 through 02/01/2018.
- Venue: Sam Resort, Tuyền Lâm –Tuyền Lâm Lake Resort, Đà Lạt.
- Implementing Unit: Sacom Tuyền Lâm Joint-Stock Company.



( Translation - Nguyễn Bích Hồng)

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LAM DONG TOURISM, TRADE AND INVESTMENT PROMOTION CENTER (TIPC LAM DONG)

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